Swadeshi MahaMandi 2020 || NITIE || Vocal for Local || Kalakriti

 

In keeping with its annual tradition, the MIG of NITIE has organized MahaMandi 2020, a marketing festival in August 2020. This is aimed at giving students a first-hand experience of selling in an open market. They become conversant with consumer behaviour and various aspects of the product life cycle. This calls upon the young management students to conceptualize, sell and learn or "Socho, Becho, Sikho!"- T. Prasad.

With a renewed thrust on self-reliance, it would be unfair if this event remained untouched by the theme of "ATMANIRBHAR BHARAT." The COVID 19 pandemic has exposed the supply value chains globally, and hence the atmosphere is pretty uncertain. Small local businesses bear the brunt of this uncertainty. In order to help them resist the 'force majeure,' usage of indigenous ingredients and labour has to be given to priority. This translates in the form of being VOCAL for LOCAL.

So my friend Tejesh and I have chosen a very noble initiative "KALAKRITI" to promote. This is an initiative run by a small group of people who provides employment opportunities to local women by teaching them and selling Customized, Handmade and Environmentally Friendly products made from scrap items.

 Our product range for the Swadeshi Mandi is called "Kalakriti" or piece of art. It derives the aesthetic value from its unique assortment of scrapped materials. The reuse of trash makes our products eco-friendly. In addition, local women are involved in the making of these products. This gives them a channel for monetizing their innate skills and also provides the merchandise with a homely touch. Thus, women are able to contribute meaningfully. They are not just employed but also empowered.

One small step for women, one giant leap for society!

 

#Business_Communication #Mahamandi #T_Prasad #1/12_Mandi_Sir

#ATMANIRBHAR_BHARAT #VOCAL_for_LOCAL

H_2002244_Akash_Thakur

H_2002244_Tejesh_Bhosale

Do share your Comments/ Suggestions.

 

For more such initiatives do check out:

MiG (Marketing Interest Group, NITIE), Mumbai

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