In keeping with its annual tradition, the MIG of NITIE has organized MahaMandi 2020, a marketing festival in August 2020. This is aimed at giving students a first-hand experience of selling in an open market. They become conversant with consumer behavior and various aspects of the product life cycle. This calls upon the young management students to conceptualize, sell and learn or "Socho, Becho, Sikho."
With a renewed thrust on self-reliance, it would be unfair if this event remained untouched by the theme of "ATMANIRBHAR BHARAT." The COVID 19 pandemic has exposed the supply value chains globally, and hence the atmosphere is pretty uncertain. Small local businesses bear the brunt of this uncertainty. In order to help them resist the 'force majeure,' usage of indigenous ingredients and labor has to be given to priority. This translates in the form of being VOCAL for LOCAL.
So my friend Tejesh and I have chosen a very noble initiative "KALAKRITI" to promote. This is an initiative run by a small group of people who provides employment opportunities to local women by teaching them and selling Customized, Handmade and Environmentally Friendly products made from scrap items.
Good work.
ReplyDeleteInformative.
ReplyDeleteAmazing work
ReplyDeleteWell written
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